Register Now
Why register?
 The leading web portal for pharmacy resources, news, education and careers December 19, 2018
Pharmacy Choice - Pharmaceutical News - Medicx Strengthens Senior Leadership Team to Support Continued Growth - December 19, 2018

Pharmacy News Article

 3/13/18 - Medicx Strengthens Senior Leadership Team to Support Continued Growth

NEW YORK, March 13, 2018 /PRNewswire/ Medicx Media Solutions, a data-driven addressable advertising platform for the pharmaceutical and healthcare industries, today announced two appointments to its leadership team. Alex DeSanctis and Denise Esakoff have joined Medicx as Senior Vice President of Sales and Senior Vice President of Account Services, Research & Performance Analytics, respectively. This addition of high-level expertise at the senior most level will accelerate Medicx' focus and delivery of solutions across the media supply chain.

"We are thrilled to have Alex and Denise join Medicx at such a pivotal time to lead two of our most essential initiatives," said Michael Weintraub, CEO of Medicx. "As we build upon our industry-leading targeting innovations, a strong leadership foundation is crucial to delivering the advanced analytical data solutions that drive results for our clients."

Denise Esakoff brings over 15 years in advertising effectiveness in the pharmaceutical industry. Prior to Medicx, Denise led insights, performance analytics and account service teams at endemic health sites including EveryDay Health, Inc., and Quality Health. As a strategic analytics consultant, she has measured hundreds of promotional efforts, optimizing healthcare professional and consumer campaigns. As a pharma brand manager at GSK and Novartis, Denise launched award-winning programs that shifted growth and accelerated launch for brands. Denise will be responsible for ensuring Medicx delivers the highest performing campaigns, from audience quality to prescription and sales lift for brands.

Alex DeSanctis joins Medicx with over 13 years of media experience. At Time Inc., he created digital platforms, guided the sales organization with a customer-focus, and led brand advertising. He will be responsible for leading the sales team and partnering with clients and agencies to drive top line growth at Medicx.

Alex and Denise will be based in Medicx' New York City office.

About Medicx

Medicx is a data-driven addressable advertising platform disrupting marketing for pharmaceutical and other healthcare industries.Through a patent-pending analytical and HIPAA-certified Micro-Neighborhood targeting approach, Medicx creates highly-targeted media campaigns.Medicx tracks 30M+ Micro-Neighborhoods at the Zip+4 level, encompassing 240M+ adult patients and practitioners. The result is an unprecedented way to find and engage with the right audiences across multiple platforms and channels, ultimately delivering superior ROI in a HIPAA safe manner.

Medicx Tagline Logo (PRNewsfoto/Medicx Media Solutions)

Cision View original content with multimedia:

SOURCE Medicx Media Solutions

Pharmacy News Index
  Drug Delivery Systems
  FDA Final Approvals
  Front Page Healthcare News
  Generic Drugs
  Hospital Industry
  Internet Pharmacy
  IT in Healthcare
  Medicare & Medicaid
  Over-the-Counter Drugs
  Pharm Industry Trends and Policy
  Pharmaceutical Development
  Pharmaceutical Industry


Last Chance
Dec 19: Efficacy vs. Safety: Treating BPH & Incontinence in the Elderly
Last Chance
Dec 20: Adult Immunizations: A Guide for Pharmacists, Techs & NPs
Dec 27: Medical Marijuana: The Basic and Clinical Pharmacology, Not The Politics
Jan 02: School is Out! Life is in Session: The Importance of Professional Development in Pharmacy
Jan 03: Management of Bipolar Disorder
Click for entire Webinar Calendar

Special Announcement

Free Membership
Enjoy Drug Search, industry newsletters and more...

Nursing Jobs
Are you a nurse looking for a job?

Check out the Nursing Job Source.

Your number one choice for nursing jobs.

Websites »
Copyright © 2018 Pharmacy Choice - All rights reserved.
Terms and Conditions | Privacy Statement